Our websites average more than 85,000 visitors per month and more than 250,000-page impressions. Banner advertising gives you the opportunity to capitalize on that traffic and increase the frequency of your message. By integrating web advertising into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of customers.
Unique Ad Placement
Home Page: Averaging more than 25,000 views per month, each of our station home pages is the most popular page on the site. In addition to top, bottom, and side ads, the home page has middle advertising positions available between news articles.
Run of Site: Advertising on a station website is not limited to just a single page or position. Your ad can rotate on all the main pages giving your message more exposure.
Position Sponsorships: By default, up to 5 ads rotate in each banner ad position. When you sponsor a position, you guarantee your ad is the only one that appears.
Page Takeovers: This is the “next step” to the previous sponsorship. When you sponsor a page “take over”, this means that your business is the only ad that appears on the page in all positions. Page takeovers are normally one-day events and include special on-air promotions throughout the day.
Ad Types and PositionsSterling Broadcasting, LLC offers several ad formats and numerous targeted page locations. Consult your sales representative for a complete list of online opportunities, audience counts, and targeting locations.
Top/Bottom Leaderboard: This placement is available as a shared space on any station web page. Up to five advertisers rotate randomly in each position. All 5 banners rotate in a carousel style to ensure they all receive exposure.
Sidebar Slider Ad: Want a large, prominent ad? Sidebar slider ads are similar to the top/bottom leaderboards in that they randomly change position in a carousel. Up to 5 banners will rotate to ensure equal exposure.
Sidebar Static Ad: Want your ad to appear to 100% of all page visitors? A sidebar static ad is a perfect option. Side ads do not rotate like the carousel ads but they do change with each visit (or page refresh). These ads are always visible to every viewer of the page.
Common Ad Sizes
Free Design Service for Online Ads
In order to make online advertising as easy as possible, we offer all advertisers free designs of online ads. Our designer can make your ad coordinate with your brand image and website. Simply supply us with your ad copy, web address, and any other graphics you want to be incorporated and our designers will do the rest.